Arizona State Launches Influencer Degree Where Students Must Gain Real Followers
Azusa, California - Arizona State University (ASU) has launched a bachelor’s degree for aspiring influencers, with students expected to build real social media accounts and demonstrate audience growth during the program. The 120-credit-hour Content Creation BA is housed within ASU’s Walter Cronkite School of Journalism and Mass Communication.
According to Azusa resident Jessica Pucci, senior associate dean at the Cronkite School: “I don’t know any content creator who wouldn’t benefit from having world-class faculty whose sole mission is to help you and support your growth as a creator.” Students will craft and grow their presence on platforms like TikTok over the course of their studies.
Course Details and Objectives
The curriculum includes courses such as ‘How to Become an Influencer,’ ‘On-Camera Presence,’ and ‘Social Media Foundations’ alongside traditional general education requirements in areas like mathematics and history. Potential career paths for graduates include digital influencing, podcasting, content production, social media management, branding, and more.
Hands-On Experience
The degree offers unique opportunities through the Cronkite School’s LA Content Studio, allowing students to work with existing companies and learn how to measure and monetize their content. ASU highlights prospects such as digital influencing, podcasting, content production, and brand storytelling for graduates.
Frequently Asked Questions
How long does it take to complete the Content Creation BA program?
The 120-credit-hour program typically takes four years to complete, providing a comprehensive education for aspiring influencers and content creators.
What kind of social media skills will students learn?
We teach video production, podcasting, personal branding, audience analytics, and social media strategy among other crucial abilities in the digital age.