Barry Hearn Aims for Football League with Brentwood Town
British sports promoter Barry Hearn recently announced a five-year sponsorship deal worth hundreds of thousands of pounds between his Matchroom company and Brentwood Town, an Essex football club. Hearn, known for his ambitious goals, hopes this investment will propel the team into the English Football League within five years.
In an interview with BBC, Hearn expressed his dream: 'I'd like to think within five years of this deal that we're in the Football League. That would be a massive target.' Brentwood Town narrowly missed out on promotion to National League South in the 2025-26 season and finished fifth in the Isthmian League during their previous campaign.
Hearn's support includes bringing infrastructure updates, funding new players, and providing valuable advice and expertise from his company. The chairman of Brentwood Town, Jez Dickinson, has echoed Hearn’s optimistic vision: 'The kudos and the support, as well as the advice [from Matchroom], is priceless.'Matchroom Sponsorship Goals
The sponsorship deal aims to revitalize Brendan Town's operations. 'I want to try and help us do well, enjoy it, and put a smile on a few people’s faces,' stated Hearn. 'This is a horrible world we live in at the moment.' The challenge ahead involves three consecutive promotions for Brentwood Town to reach their goal.
- Brentwood's target: Football League within five years
- Goal based on current performance and future projections
Frequently Asked Questions
How will Matchroom Sports support Brentwood Town?
The company plans to invest in the club's infrastructure and provide expertise for player development. Additionally, the sponsorship deal is expected to bring increased financial resources.
What are the key targets set by Hearn for Brentwood Town?
In five years, Hearn wants Brentwood Town to compete at the highest level of English football, aiming for a direct promotion into the Football League.
How does this sponsorship deal benefit local fans and the community?
The investment aims to raise the standard of play in Essex, giving local talent opportunities and providing entertainment closer to home. Improved facilities mean matches will be more exciting and accessible for supporters.