Why Running a Women’s Cycling Team is So Challenging

The collapse of Hess Cycling after its high-profile launch raises questions about the financial realities of running a women's cycling team. The once-hyped team found itself short on funds, leaving riders and suppliers out of pocket.

In 2023, Swiss co-owner Rolf Hess dreamt big for a British team in women’s racing. Initial plans included a budget of €750,000 with the goal to secure five times that by 2025. Two years later, the dream turned sour.

“We got promised the world – a big elaborate dream,” said an unnamed former rider. She emphasized disappointment and financial strain on the team.

Hess's Ambitious Start vs. Cash Crunch

The initial high hopes at Hess Cycling quickly ran into trouble. Despite receiving pledges of €750,000 for their first year, the team was reportedly lucky to see half a million euros in revenue.

A former mechanics expressed frustration, saying: “During one race weekend, we had to pay for our own hire vehicle, with no assistance from Hess Sports Group.”

Lost Sponsorship and Frustration

Hess's efforts were further complicated by a loss of their title sponsor amid allegations against the cycling team’s director. Despite continued funding efforts, the shortfall impacted operations.

“Hess Sports Group continues to fund operations, contributing more than £200,000 over the course of summer 2025,” a statement from Hess said.

Is Women's Cycling Broken?

The collapse of Hess teams highlights broader financial struggles in women's cycling. Unlike sports like football or Formula 1, teams face significant financial challenges securing sponsors and covering costs.

The struggle is real for team owners: “Ideally we'd put the money in riders but when it doesn't come through, they can end up struggling,”

— Noted one cycling enthusiast

Frequently Asked Questions

What caused Hess Cycling to collapse?

The team lost its title sponsor due to media coverage of a civil claim against the team's director. Lack of financial support left riders and suppliers unpaid, contributing to their downfall.

Are women’s cycling teams facing common issues?

Around 10 British-based men's or women's 'continental' teams folded in two years showing that financial instability is a persistent problem across the sport. Lack of TV rights money forces reliance on sponsors who may pull out at any time.