Paris hosts largest Esports World Cup, transforming industry relations.
Hans Jagnow, Director of Club, National Team & Player Relations at the Esports Foundation, discusses how the EWC overcame a last-minute relocation due to geopolitical tensions in Paris. The event, now its third edition, sees thousands of players and teams compete, with 25 tournaments being successfully moved.
Relocating to Paris involved transferring an operation involving thousands of people within weeks: “The most obvious factor is that we had only a couple of weeks to transport all the infrastructure to a new country. However, trust and excitement helped us build what we have here.”Data shows 300 million fans and 750 million viewers tuned in last year, with celebrities like Cristiano Ronaldo serving as global ambassadors, expanding esports' reach.
Fandom and Club Championship
The Foundation's strategy is to connect with diverse fan groups through the right channels. With 40 clubs supported annually under a $20 million investment, they aim to reach millions more fans in markets like India and Indonesia.
Frequently Asked Questions
Why was Paris chosen as the new location for the EWC?
The Esports Foundation chose Paris due to its excitement and trust among stakeholders. After geopolitical tensions, they successfully relocated within weeks, ensuring a smooth operation despite the challenges.
How does the EWC engage with governments and political leaders?
Hans Jagnow states that younger generations now view esports as part of their lifestyle, leading to closer relationships with political figures. Emmanuel Macron attending with his wife in an esports hoodie is seen as a shift in how global leaders interact with the industry.