Uefa Slams Fifa's Proposed 'Soul-Selling' Plan for World Cup Rights
Fifa is setting its sights on a $20 billion commercial bonanza by selling off the rights to sell its tournaments, including the World Cup, to private investors. Uefa has swiftly responded with staunch denunciation of what it calls an 'insidious attempt to peddle the very essence' of football.
Fifa president Gianni Infantino stated that a new entity called Fifa Forward Enterprise will operate as a dedicated business focused on maximizing the commercial value of these events, hoping for redistribution. This move is now facing skepticism and potential legal action from European football’s governing body.
Uefa's official statement highlights: “The soul and governance of football are not assets to trade – especially with zero transparency as to who gains financially.”Fifa Planning $20bn Sale of World Cup Rights?
Fifa is partnering with JP Morgan and investment firm Thrive Capital, led by Joshua Kushner. The move aims to secure hundreds of millions in fresh funding for FIFA’s member associations.
Key Points:- The plan would see the commercial side operate as a separate business entity.
- Fifa estimates the new venture could be valued at around $20 billion, including its stake in both men’s and women’s World Cups and Club World Cup.
Uefa's Harsh Criticism
According to sources from elite clubs, reactions have ranged from severe skepticism—fueling speculation about impending legal action. Uefa's president of club football, Christian Seifert, described the plan as an attempted 'sale of the soul' of football in a fiery statement.