Golfer's Mix-Up, Social Media Mayhem

Ewan Murray and Ewen Murray, two men from different worlds of golf journalism and broadcasting, found themselves mixed up like a bad tweet when a disgruntled fan directed an angry email to the wrong Ewan. From canteen commandos to online alter egos, this tale tells us how their gaffes evolved into an entertaining social storm.

It was 2011 when Sky Sports commentator Ewen Murray’s off-color Tiger Woods comment sparked a reaction not from the intended recipient, Guardian journalist Ewan Murray. Months later, it turned out to be a case of mistaken identity that would keep them both abuzz on Twitter for years to come.

From One Letter Apart to Many More Troubles

We may be almost three decades apart in age and of totally different stock – Ewen a former professional golfer who competed in the Open, while I am an erratic amateur. Both turned to social media out of necessity, leading to constant confusion between genuine fans and those seeking their attention.

The Twitter Wars