Manchester United Signs Betway Deal as Premier League Betting Ban Loophole Explored
Football clubs are navigating new sponsorship rules set to take effect in the 2026/27 season. Manchester United has reportedly struck a deal with betting company Betway, worth £20 million annually, raising questions about compliance.
In 2023, Premier League clubs voted to voluntarily ban gambling and betting companies from featuring on the front of matchday shirts beginning in the 2026/27 season. However, United’s agreement with Betway suggests a savvy maneuver around this ban, exploiting current exemptions for other sponsorship areas.
What's Excluded From The Ban?
The ban only applies to the front of matchday jerseys, meaning betting companies can still sponsor other aspects of teams and stadiums. These include shirt sleeves, training kits, and in-stadium advertising boards.
<Betway’s Role In Manchester United
Under the agreement, Betway becomes the club's principal partner and their logo will feature prominently across the training kits for both men's and women's teams. The branding will also be visible around Old Trafford and the Progress with Unity stadium.
<Frequently Asked Questions
Are gambling sponsors banned in the Premier League?
The ban only applies to the front of matchday jerseys, allowing sponsorship in other areas like training kits and advertising boards. The exact rule is still evolving as clubs explore the boundaries.
Why did Manchester United sign Betway?
In an attempt to maximize revenue, United has signed a deal that circumvents the upcoming ban by leveraging current exemptions, thereby ensuring they can continue significant commercial partnerships related to gambling.