Ashlay and Gaimin Gladiators face Catch-22 of limited competitions despite international success
In 2025, Ashlay 'Ashlay', a key member of the Gaimin Gladiators, became part of the first North American team to reach the finals in the Esports World Cup Women’s Invitational. Yet, in the absence of more opportunities, her teammates continued to wait for their chance, making little public impact.
The gap between success at international levels and local representation remains stark. With the Esports World Cup Women’s Invitational's prestige, Ashlay aims to prove herself among a wider audience of professional MLBB players but faces the challenge of limited tournaments in North America.
According to reporting by Esports Insider.The struggle for more tournaments
This absence is part of North America’s broader issues with mobile gaming, which lacks the same cachet and cultural resonance as console or PC games. Consequently, while MLBB remains popular, it receives less support in North American regions due to industry interests and investments.
Building pathways for MLBB players
Mike McCabe of The Esports Foundation emphasizes that publishers have a significant role in developing competitive environments in markets like the United States. While initiatives like bringing international tournaments to America are promising, more grassroots effort is needed to establish long-term support and recognition.
Building pathways for MLBB playersFrequently Asked Questions
Why aren’t there many tournaments in North America?
Limited cultural resonance and investment priorities make it challenging to host more tournaments, as evidenced by the absence of Gen.G’s next international tournament beyond 2027.
How can Ashlay get more chances to compete?
Ashlay hopes for more tournaments that will allow her to prove herself. Until then, she plans to focus on winning titles and gaining recognition rather than becoming an influencer or ambassador.