Ohio State’s record-breaking $15 million deal sets new benchmark for college football uniforms.
When college football season begins, expect plenty of complaints from fans. A notable trend is emerging, with college programs increasingly featuring ads on their jerseys. Ohio State has just set the bar exceptionally high with a groundbreaking deal worth more than $15 million per year. This landmark agreement, reported by Sports Business Journal, with JPMorgan Chase, will place the bank's brand on the jerseys of 36 Ohio State sports programs.
For context, Monster Energy’s annual deal to sponsor the entire Big 12 conference is just $20 million. Ohio State’s deal more than doubles some of these highest-paying deals in college sports. The school will net nearly $15 million from JPMorgan Chase annually, securing a significant portion of its athletic budget.
Athletic Director Christopher Del Conte noted, “This agreement marks a new era for Ohio State as we look to enhance our fan experience and support the financial sustainability of our programs.”Record-Breaking Revenue: How Does It Stack Up?
The deal with JPMorgan Chase positions Ohio State at the forefront of college football’s commercial landscape, signaling a potential shift in how institutions approach uniform branding. Del Conte emphasized, “This partnership will not only ensure financial stability but also contribute to the innovation and marketing efforts that define our program.” The database maintained by SBJ shows this is just one indicator among many of growing corporate interest.
Sports Business Journal (SBJ):