More Big Events at Lambeau Field—Packers Strategy Revealed

Green Bay Packers President Ed Policy has made it clear that bringing more high-profile events to Lambeau Field is a priority. In an interview with Local NBC News, Policy emphasized the importance of hosting non-Packers games and concerts.

Increasing revenue through major events is seen as a smart move for the team, even if it means stepping outside their traditional comfort zone. “We are focusing on having more major events—non-Packers games at Lambeau Field,” Policy said directly to Kelly Hallinan of NBC 26.

Why Major Events?

The primary reason is financial. Publicly-owned teams like the Packers face different challenges compared to their privately-held counterparts in the NFL. “They’re good for us. They do generate revenue, but they’re also great for our community and regional economy,” Policy stated.

  • Economically speaking, the strategy of hosting non-Packers games helps to diversify the team’s income streams without increasing costs or selling naming rights.

Upcoming Events

Policy highlighted several upcoming events Green Bay is working on. The Notre Dame-Wisconsin rivalry game is scheduled for September 6th, adding excitement to Lambeau Field's already bustling calendar. Additionally, the team plans to book more college football games and premier soccer matches.

“We are putting more effort toward those events. Very excited about having the Notre Dame-Wisconsin game coming here on September 6th. But we’ll continue to look at those,” Policy said during a press conference earlier this week, reported by ProFootballTalk (NBC Sports).

Fans and Future

For fans, these moves could mean more memorable experiences and opportunities to visit Lambeau Field for events beyond just their team's games. The plan also addresses broader business concerns. “Field maintenance is crucial but also a challenge, especially in our climate,” Policy acknowledged.

Non-Packers events like the Luke Combs concert saw packed houses at nearly 93,000 people over two back-to-back shows, proving the venue's appeal beyond football.

Frequently Asked Questions

Will Packers games be impacted by more non-Packers events?

No, Policy stressed that these events will not interfere with regular season Packers games. The focus is on creating additional revenue opportunities and enhancing fan experiences without impacting the team’s primary business.

Can fans expect other sports to be hosted at Lambeau Field in the future?

Yes, Policy mentioned the potential for winter events, indicating that the venue could host a variety of sports activities beyond football. This diversified approach aims to maximize the field's usage and revenue potential.