Police Seize Over 220,000 Fake World Cup Shirts Worth £18.5 Million
The City of London Police have successfully removed more than 220,000 counterfeit football shirts with a genuine retail value estimated at £18.5 million from sale since January 2026, according to reporting by Mirror - Football.
Targeting online marketplaces and traditional stalls, the operation was led by the force's Police Intellectual Property Crime Unit (Pipcu). Four individuals were arrested in connection with these sales, while additional arrests were made by other police forces. As World Cup fever intensified, authorities across the country united to tackle this escalating problem.
“Counterfeit football shirts aren’t harmless bargains; they are a key revenue stream for organized crime groups,” Detective Chief Inspector Amanda Lowe noted.Fake Shirts Pose Risks to Fans and Legitimate Businesses
Retailers warn that counterfeit products not only undercut legitimate sellers but also expose buyers to financial scams. The sale of fake goods deprives rights holders such as the Football Association of much-needed revenue, while compromising consumer safety.
“This is anything but a victimless crime,” Helen Barnham from the Intellectual Property Office stated.Price Increases Worry Fans Amid Price Rises
Meanwhile, eight Premier League clubs have raised their replica shirt prices. Tottenham fans now pay £90 for an adult first-team shirt, priced up by £5 compared to last year. A child's shirt starts at £70, up 25% from the previous price point.